At present, the public relations war over health care reform appears to be going badly for President Obama's health care reform approach, at least if you consider public opinion polls as the definitive word on such things. Pundits from across the political spectrum have begun to pronounce the president's effort a political failure for having failed to heed the number one rule in marketing - "keep it simple, stupid." President Obama has not only refused to develop effective sound bites and slogans, he has even had the audacity to use a primetime news conference to actually discuss and explain the provisions of a health care reform bill he would like to sign.Click HERE to read the rest of the story.