The 2008 presidential election is a "change" election. Though Obama has been the better marketer of the term, both candidates are trying to sell themselves as the right "change" agents for our time. The mass media has spent every waking hour buzzing about what each of these two individuals will do to make change happen. Both candidates are careful to avoid too many specific change promises, which inevitably lead to media criticism about their sincerity. Click HERE to read the rest of this essay.